the strategy

Revitalize SOPHIYA’s online presence with ​consistent, curated content across ​Instagram, TikTok, and email marketing. We ​will maintain the brand’s clean, luxury ​aesthetic while amplifying brand awareness ​through a more cohesive branding approach. ​Our goal is to drive engagement and ​cultivate a loyal community by promoting ​transparency, increasing online activity, ​and leveraging influencer collaborations.